For Immediate Release
Contact: Richard Ball                                                                                                                                         843-486-7852
RichardBall@AmericanLaFrance.com

American LaFrance to Bypass 2010 FDIC Exhibition;
Company Focused On Future Business

Summerville, SC - American LaFrance has decided that it will not exhibit at the 2010
FDIC show in Indianapolis. Citing a downturn in municipal funding for fire apparatus,
American LaFrance President Bill Hinz believes the company must focus all of its
efforts on meeting current customer needs and being positioned for the future.
“All the projections and conversations we have had with customers and friends
within the industry point to a rough year in 2010,” says Hinz. “FDIC is an important
event for the industry, and we will have a presence there in future years, but our
primary focus is continuing to support our customers related to new orders,
delivering back log, and meeting our financial objectives.”

American LaFrance announced in April 2009 multiple plant closures aimed at
consolidating all of its manufacturing to its headquarters in Summerville, SC. To
date, consolidation plans are complete except for the Ephrata, PA facility, long
known as “LTI”, which will remain as a ladder production facility.

“In talking with our customers, we felt a presence in the northeast was critical,” says
Karen Haun, newly appointed Vice President of Customer Service. “Similar to our
Los Angeles facility, Ephrata will function as a corporate service facility with parts,
service, warranty, and refurbishment capabilities. We will also keep the ladder
engineering and manufacturing in Ephrata, which satisfies our customers concerns.”

Hinz adds that missing the 2010 FDIC show is just one of many tough decisions the
company has made over the past few years, but believes the sacrifices will pay off.
“Having been through the setbacks of our past, our employees know how to
navigate through today’s rough economic times. We are now a more financially
responsible company. Our product diversity in and outside of the fire industry is an
asset many of our competitors do not have. Our most encouraging indicator of
progress is that our monthly deliveries are steadily increasing. Moving forward, I
have challenged our team to approach the upcoming years with an eye toward
innovation. In this new decade, we can’t accept trying to be like everybody else. I
believe if we listen to the customer, turn their ideas into reality, and exceed their
expectations, we will be able to achieve all the goals we have set for this great
company. ”

American LaFrance, LLC is a leading manufacturer of fire, rescue and vocational
vehicles. Through its predecessor entities, the Company is one of the oldest fire
apparatus manufacturers in the United States, dating back to its founding in 1832.
American LaFrance continues to manufacturer the industries top lines of fire
apparatus including its Eagle custom fire chassis, Liberty series, aerial apparatus,
and a full line of custom pumper products. American LaFrance is located in
Summerville, SC with additional corporate service locations in Los Angeles, CA and
Ephrata, PA.